There is no doubt that the more exposure we have to a particular brand or company, the more likely we are to remember it by name. Although plenty of good businesses and products out there have a lot to offer, they are not getting the business they deserve because people cannot remember the company’s name. Companies have been trying all the possible ways to get this recognition, but no method has turned out to be as effective and economical as social WiFi marketing.
Celebrated Astro Strategist cum Business Transformation Expert Hirav Shah says, “All the offline businesses in general and retail stores, in particular, are using the technology of WiFi for business development. This tool makes them have a strong presence on social media besides increasing their customer database. In addition, they use this data for remarketing their products and services. WiFi marketing for business has many advantages for your retail business; if you want to learn, continue reading.”
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What is Social WiFi Marketing?
Hirav Shah explains, “It’s a powerful and effective engagement tool that allows your customers to log in to your free WiFi using their social media accounts. Although they can connect through email or phone numbers, these methods are not as promotional as the first one. While making connections, the shoppers will also give likes and reviews on your social media pages. Furthermore, the data you collect with this tool is beneficial in remarketing your business and products.”
Hirav Shah adds, “The tool also helps you communicate with your subscribers through email, text messaging, and social media. As a result, you can launch campaigns that, without any doubt, will help your business grow. Also, using your WiFi for business marketing will help you get a better ranking in the local search results.”
How Does Social WiFi Work?
Hirav Shah states that social WiFi can be defined as the use of WiFi tools at offline businesses to allow customers to log in to the guest WiFi with social media credentials. The captive portal tool then collects data such as names, emails, and demographics of the customers. This data is then aggregated into customer profiles (in customer databases) to use later for remarketing. Once a shopper connects with your WiFi, you can start sending them coupons, offers, and incentives to drive customer loyalty and maximize your revenue per customer.
The Advantages of WiFi Marketing for Business World:
As per Hirav Shah, here are a few of the advantages that the WiFi marketing tool offer to retail stores,
Collect First-Hand Data:
When the shoppers log in to your free WiFi, the WiFi tool helps you collect their name, email, or social networking information. Then, through API integrations, funnels go directly into your CRM, creating a marketing database with correct information taken directly from the customers themselves. Of course, this information is correct as it came directly from the customer, so it will yield some good results.
Connect with Your Customers:
Once a customer logs into the network, you can offer branded, customized messaging. For example, you can ask him to download your app, follow you on social media, and present him with a survey question in exchange for a coupon. Interaction possibilities through WiFi are endless, and each offers you a great way to retain your customer.
Capitalize on Amenity Investment:
Most retail stores are already offering free WiFi because statistics show guests stay longer and are more apt to purchase something when offered some amenity. Besides this, the WiFi marketing tool enables you to calculate a return on your free WiFi investment. You will no longer feel like you are not getting anything in return for this amenity.
Drive Marketing Messages and Campaigns:
Companies can use WiFi marketing tools to drive their marketing goals forward. For instance, if your goal is to increase your Facebook followers to 5k, WiFi can help you. When you enable a WiFi card that asks guests to follow you, you will get closer to your end goal. Not only this, but WiFi marketing can also help you increase your sales and your customer base.
Build Strong Relationship with Guests and Customers:
Previously, retail stores only collected data from people who bought something from them. At the cash counter, the cashier verbally asks for details and, when given, stores them in their database. Therefore, they were not collecting information on everyone visiting them. Still, you can collect information on buyers and non-buyer guests. with the social WiFi marketing tool. Therefore, you can engage them through emails to further develop relationships with them after they visit your store. Building strong relationships with your customers goes a long way to improve your overall sales and establish yourself as a trusted brand.
2021 is a thing of the past for the most successful people globally, and 2022 has already begun… Has it for YOU?
Who doesn’t want to experience success in business?
But are you truly doing the right things to get there?
Can you honestly say that you are taking ACTION on your goals?
If you hesitated AT ALL answering any of those questions, you need to shift your focus to doing what’s necessary to get the success you desire…
Without an actionable strategy, NOTHING is possible.
With Astro Strategy™, EVERYTHING is possible.
So plant the seeds now for your future, and focus on investing energy in the habits that will create the results you want.
NOW is the time to do the things that you have wanted to do. Don’t procrastinate and rob yourself of a more compelling future…
What ONE goal will you focus on for a head start in 2022?
Any confusion or difficult YES/NO Business decision requires an expert opinion.
Just make sure your business strategy in terms of Brand, Sales, Marketing, Advertising, Mergers, Diversification, etc.… is still on track to reach your goals. Business Astrologer™ Hirav Shah’s answers have proven to be game-changers.
It’s time to fire up your future!!
