In today’s tech-driven world, leveraging the internet is crucial for effective marketing. With the New Year approaching, it’s vital to have a strategy to attract more guests to your hotel. From showcasing immaculate room photos on social media to offering enticing promotions, every detail counts.
Astro Strategist and Business turn around specialist Hirav Shah highlights a key challenge in the hotel industry: standing out amidst fierce competition. With the rise of platforms like Airbnb and HomeAway, distinguishing your hotel and driving bookings has become increasingly challenging.
Despite these hurdles, hotel marketers must exceed their performance metrics, which are often closely linked to booking numbers. So, how can a hotel marketer ensure their property is not only found but also captures potential guests’ interest and compels them to book?
Table of Contents
Hotel business growth – 7 ways to market your hotel in a better way
1. Hotel business growth- Content-rich website
It’s important to make sure your website has a festive appearance with pictures showing colorful decorations of your rooms and other parts of the hotel. Give details of any sort of events your hotel is hosting on New Year’s Eve or any other occasion.
2. Hotel business growth – Utilization of social media
Social media can be a very useful marketing tool if utilized properly. People love gifts during New Years’ time. You can attract people to your hotel page on Facebook by starting any sort of New Year-related contest and give some sort of discount to selected winners.
3. Hotel business growth – Give special discounts
In New Years’ time, to get the maximum occupancy, the main objective has to be to attract new customers. There’s no better tool for attracting people than providing them with freebies and special discounts.
4. Give a virtual tour of your hotel
Sometimes just pictures or descriptions about rooms and other services may not be convincing enough to entice customers. So, give a glimpse of what they will be getting by giving potential customers a virtual tour of your hotel.
5. Keep track of guests and other hotel related things using a hotel management software
Use software for the hotel industry that helps in the efficient running of hotel operations can prove to be a game-changer in today’s market. The hotel management software has many advantages, from keeping a bird’s eye view of customer needs to make sure all services are working as they should be.
6. Keep the customer service open 24×7
Nowadays, almost all bookings are made online, and online customers can visit a website at any time. So, you must make sure that the portal to address customer queries is open 24×7.
7. Provide a loyalty program
It has been observed that hotels which provide loyalty programs like rewards based on many visits or types of services used get more new customers and also retains the existing customers.
These are some of the ideas that can help you to market your hotel during festive periods like New Year. The main mantra for attracting customers to your hotel is engaging them and creating an impression in their minds that your hotel is the best hotel to spend quality time with their families.
By coupling a data-driven hotel performance strategy with a well-oiled marketing machine, hoteliers can kick their efforts into hyperdrive, boost demand and secure a stronger financial position than ever.
Hotel business growth – Frequently Asked Questions
What are some proven methods to accelerate business growth?
Answer: Implementing effective marketing strategies, optimizing operational processes, and fostering innovation are proven methods to accelerate business growth.
How can I use social media to boost my hotel’s visibility?
Answer: Leverage platforms like Instagram and Facebook to showcase your hotel’s amenities, share guest experiences, and engage with potential customers through targeted ads and promotions.
What role does SEO play in growing my hotel’s business?
Answer: SEO helps increase your hotel’s online visibility by improving search engine rankings, making it easier for potential guests to find you when searching for accommodations.
How can partnerships help in expanding my hotel’s reach?
Answer: Collaborating with local businesses, travel influencers, and tourism boards can enhance your hotel’s visibility and attract a wider audience through cross-promotional efforts.
What are some cost-effective marketing strategies for hotels?
Answer: Utilizing social media, email marketing, and local partnerships are cost-effective ways to promote your hotel. Additionally, optimizing your website and leveraging guest reviews can drive more bookings.
Hirav Shah sums it up by saying, “Hotel marketing doesn’t need to be ground-breaking. If you’re in the hospitality business, show people where you are and what you can offer them that’s different from your competitors in your area. If you’re in the hotel business, show people how great your food is and tempt their palettes with mouth-watering imagery.
For everyone in the hotel business, it’s important to communicate positive experiences and show reviews that past customers or visitors have had with you. Success in restaurant marketing relies on making your customers satisfied.
So do it.
Make things seamless, make their visit memorable, and you’re off to the races.“
