Conversion rate is a component of your website’s ease of use, trust in your brand, the significance of the approaching traffic, and a heap of different variables. To ensure you are getting the optimum value for your promoting money, consistently streamlining your website for improved conversions is an easy decision. Nonetheless, you may frequently end up in a predicament with regards to concocting a bit by bit strategy that really conveys beneficial outcomes. To assist you with a beginning, this blog post offers simple yet amazing strategies that you can use to consistently expand your website conversion rate and improve your top line, says noted Astro Strategist cum Business Astrologer Hirav Shah.
Table of Contents
Implement an Attractive Homepage Design
It is said that viewers will judge your website within 0.05 seconds. So we have only that many seconds to convince our brand to use it. Hence having a good homepage design is very important. There are many things that make a homepage attractive. The first one is a great header image. For example, an event management company can excite their customers with this header image. They can put an image of one of their best events as their header image. Secondly, we may mention services and products in the place of the website where customers can easily find them. This will reduce the complications, and users can easily find the information which they need. Don’t place services at the footer section of the page; if so, the users need to scroll down to find it.
Make your Site Responsive
Nowadays about 70% of search is happening through mobile devices. Hence more audience to your website is using mobile devices. So mobile-friendly websites are necessary for getting more conversions and ranking in Google. This can be explained in such a way that how a user converts if they were not able to navigate properly through the website. Therefore having a responsive design for your website is an important factor for easy navigation and customer journey. For instance, take the example of a banner menu and a hamburger menu. The Banner menu will be on the top of the page for desktop browsers, but it will not work for mobile users and users who visit the page were not able to navigate through the site. As a result of this, the chance for conversion through this website is very low.
Use Call To Action Wisely
It is true that a call to action is an important factor for a website’s conversions. Sometimes CTA is to contact you or sometimes to learn more; anyway, these may guide the users to make their decisions. Therefore CTA without clarity and good placement will make your conversions low. To make a call to action effectively, things must be considered. First is that CTA must be standout, so using buttons with different colours will help the users to click that button.
Secondly, the user creates content on your CTA. For example, “Contact Us “is very common; instead of this use, “Request For Information” or “Speak to an Expert” will tempt the users to click and get more leads. Next is the placement of Call To Action. The first location is in the menu banner. This will help the user to direct to the contact page if they want to contact you. Next is inside the homepage banner; when a user enters a site, they will definitely look at the home page banner; placing the CTA in the homepage banner will increase the chance for conversion through the site.
Use Simple and Effective Methods of Contact
The most important aim of having a website is the means to contact you. However, making it more simple and effective will help to improve the quality of leads and conversion rate. There are many methods to implement this. The first method is to redesign your existing contact form. Adding more graphics will help to reduce the standard form look and make the users engage more with that form. Secondly, it will improve the clarity in the form as images help to clarify the concepts and minimize confusions. Thirdly, adding quizzes. Quizzes are a great way to engage users and generate leads etc. Another simple method is to provide an opportunity to ask questions for users, and the sales team will follow the questions. Through this way also we can generate more leads and conversions.
Hirav Shah says, “In conclusion, frequently optimizing the website with the current practices will help to increase the online presence. As a website is the central point of all marketing efforts, an optimized website will help to increase your conversions and grow your business.
The mechanics of conversion are not a secret. What’s more, the guests to our website aren’t outsiders from different universes. It’s us. We’re all guests, and we as a whole become leads and clients consistently.
To plan a conversion, follow the means of your last online buy. Track down that latest email receipt and return and take a gander at the website. Check your browsing history. Recall what questions you had, how they were replied and what proof was given to fabricate your trust.“
